Meet the adindi family

We are the original Independent Instructor Network

About Us...

adindi primarily focus is customer service .. it’s a friendly, family run company, whose main aim is to provide driving instructors the opportunity to get on with what they do best… Instructing and earning money!
We are the original Independent Instructor Network that can help your business,whether you are a school or an independent instructor.
We offer the support you need without any interference or high franchise fees!

Our aim...

  • To provide the knowledge, the means and the support needed for our customers
  • To offer bespoke packages to suit individual requirements
  • To always be on hand to provide the best possible service
Tina Janson-Caddel
Managing Director / Sales
Having been involved in the Driver Training Industry since leaving the Armed Forces over 40 years ago, I ran my own driving school before moving to the ‘dark side’ and joining the DVSA as a Driving Examiner in 1987. Short lived (just 12 months) I joined BSM as an Instructor Trainer, taking on different roles within the department before becoming a Board Director responsible for Training, Research and Development. I oversaw the introduction of CPD courses into BSM and worked as part of the team that revolutionised the Instructor Training Programme at BSM. I launched Adindi in 2007, moving into the vehicle leasing business in Nov 2008.

Married I live in Northants with my two German Shepherds and anyone that knows me … Adindi and my dogs are my life … This past 12 months have thrown up challenges none of us have ever seen but I firmly believe working with our customers will get us all through to the other side, battered and bruised and sometimes heartbreaking having lost some lovely people to COVID but we will triumph and get through this together!

adindi UK Ltd logo
Kelly Holloway
Finance Director
As a 21-year-old, leaving the UK and my family in 1982 for South Africa was one of the hardest things I have ever done. My husband said “it’s only a 3-year contract”, we landed up staying there for 20 years!  To pass the time, I started two successful businesses in the Interior Design/Turnkey Projects and Manufacturing Industry’s gaining a wide knowledge of business from projects ranging from offices to restaurants through to Casino & Hotel Resorts, wonderful years I must say…
Having my son Josh in 1999 changed my life completely, deciding to become a stay-at-home Mum, husband now working in Asia we decided to sell up and move over there which took us to August 2004 when we returned to the UK to be closer to family.
Tina, as you know is my sister (older Sister I may add), was starting up an online business selling products and services and convinced me to help her with her books for a couple of months…! (yea right) Adindi moved into vehicle leasing in 2008 and yes, I stayed and remain today as the Financial Director.
Responsible for the finance side of the business, I have gained a wealth of experience relating to the industry and continue to learn especially in these changing times.
Starting Adindi in a recession back in the day and now this last year’s pandemic & Lockdowns have made our team stronger and I look forward to any challenges ahead as I know, together we will continue to grow stronger to support our customers, who are honestly the best bunch of people I have come across, they are truly like family to us and have also supported us through these difficult times… Shout out to your guys, you know who you are… Thanks
Leigh-Ann Rae
Credit Control
Born in South Africa I came to the UK in 2001 having worked in banking in Durban. Once in the UK I was a stay at home Mum for awhile before joining a local school as an administrator. In 2016 I joined the Adindi family.
I work closely with Kelly in accounts and given that I am not  ‘industry related’ I’ve had to learn loads about the industry in order to help me with my job and  also understand how I can help and assist our family members (customers) and offer a listening ear and support when needed especially during this last 12 months of uncertainty.
 I’ve raised two lovely children, who are now adults but still live at home because they cannot do without my cooking!!  Yes I love to cook in my spare time and often feed the office with sweet and savoury treats so if you ever come to visit you are welcome to place an order!  I live out in the countryside and have a mad Sprollie dog call Murphy who I love to walk over the beautiful fields as relaxation and to blow away the cobwebs.
Josh Holloway
Accounts
I’m in my final year at university studying Business/Entrepreneurship and have one more year to go to obtain my master’s degree. I started work with Adindi whist I was still at school doing general account duties and developing account spreadsheets and recently worked with a developer designing an application for the business to take it to the next steps due to be launched in the near future. I have gained an understanding of the industry through working in the office and picking up snippets along the way and the more I know the more I want to know; I certainly have the enthusiasm to learn more in the coming years … following in Mum’s and Auntie Tina’s footsteps!
Lisa Waterfield
Business Support Manager
My experience within the Driver Training industry started at BSM in January 2001; I started as a Training Advisor after my driving instructor advised me that his local branch were looking for staff. I loved my job and quickly moved up to a Senior Training Advisor – in June 2004 I got promoted to Business Manager at BSM Mansfield.
I took redundancy in 2010 and joined a new industry related diary management company called ADI Support. Sadly ADI Support failed in 2013 at which point we launched Adindi Assist where I now manage the business.
adindi UK Ltd logo
John Askew
Fleet Manager
Before joining Adindi in 2017 I had numerous jobs that spanned from sales to construction design.
Got fed up in my last job and saw an advert .. went for the interview with Adindi (Tina and Kelly) and the rest is history. It’s the best job I’ve ever had! My role within Adindi is varied; I look after our Fleet – arranging servicing / replacement tyres to dealing with breakdowns and accidents as well as being responsible for insurance quotes/renewals and incepting new policies.
Its a challenging industry and I’ve loved every minute. I’ve soaked up so much information related to the driver training industry which helps massively in my role, but also the idiosyncrasies of the behaviour of the modern day motor car! with the technology in the cars these days I’m an IT expert too!
Ian Burrows
Business Support Services
I trained as a driving instructor and passed my exams with BSM back in 1997 but decided that I actually didn’t like it ’that much’ so got a job as Deputy Manager at the BSM Nottingham branch – looking after Derby and Lincoln for a brief spell too; with BSM branches closing, I decided to go back onto the road as an Instructor in 2010.
2013 I got a call and got a job at ADI Support, working with Lisa taking calls / making bookings for instructors’ students and booking driving tests as well as processing payments on behalf on our customers. ADI Support went into administration in 2014 and Adindi Assist was borne and took it over .. and the rest as you say is history. I love my job…
Marian Jamieson
Business Support / Sales
Nearly all of my adult life was spent working for Bupa where I specialised in operations and customer services both in the UK and Internationally. For my sins I also managed to develop an interest in change management, processes, audits, FCA etc before I took retirement at 60.
I joined Adindi in October 2014 to cover a maternity leave and haven’t look back since; I have learnt so much about the Driving Training Industry and been able to use my previous experience to forge strong relations with our customers. I spend most of my days now helping Tina with sales……a challenge in itself.
Intelligent Instructor award

Don't just take our word for it - read just some of our Facebook reviews below...

Would highly recommend Adindi. After someone decided to drive into the back of my old car they supplied me with a car so quickly it did not effect my business. Now looking for a new lease car and Tina's been so patient with me trying to decide 😃 The whole team are always a phone call away and always friendly and helpful. 👍
Rob Terrell
Rob Terrell
Would highly recommend Adindi. After someone decided to drive into the back of my old car they supplied me with a car so quickly it did not effect my business. Now looking for a new lease car and Tina's been so patient with me trying to decide 😃 The whole team are always a phone call away and always friendly and helpful. 👍
Rob Terrell
Rob Terrell
I only have positive experiences with this company, nothing is too much bother for them, absolutely amazing service. I found myself in a situation whereby I needed a quick turnaround in vehicles, just 7 days later my new car was on my driveway...... not many, if any, could beat that!!! I’ve never met the staff but when we chat on the phone it’s like we’ve been mates for years, down to earth people with a deep understanding of our industry.... what more could you ask for? I know this pandemic is tough for us all up and down the supply chains but again, this team are putting their customers first. Communication is fantastic and always at the end of the phone. I wouldn’t look anywhere else for a car, neither should you!!!
Stu Webb
Stu WebbRugeley Driving School
Absolutely amazing service, they got me all set up within 2 weeks, and worked around the clock to make sure everything was perfect. During the lockdowns they have been constantly in touch to make sure that I have all that I need, and to help me financially. Tina, Marian and Leigh-ann are very supportive and I am so glad I made the decision to join Adindi! They will have my business until I retire. Thank you everyone at Adindi.
Robb Hughes
Robb HughesEllisons School of Motoring
Wow what an amazing bunch of people. From the minute i got in touch with them they have been amazing. Really looked after me through this covid situation. They will do anything to help you with needs. Big shout out to Tina for putting up with myself and all the changes ive made with cars 😁 wouldnt look anywhere else for a car. Thanks everyone!!!
Adam Slater-Cook ADI
Adam Slater-Cook ADI Pass n Go Driving School
Highly recommended. Especially The help in designing my logo Thankyou Tina, obviously all the team to. Always available to help. Thankyou so much 🤩
Heather Baxter ADI
Heather Baxter ADI HLB Driving
Would like to thank Tina and her team at Adindi for all there help they are only a text message away if I need anything and have been very understanding during these difficult times thanks again x
Mandy Cochrane ADI
Mandy Cochrane ADI
I took delivery of my Yaris hybrid this morning, it was effortless the whole team were easy to talk to and my business felt wanted from the first phone call to delivery of the car this morning, Great work from you all Thank you xx
Rob Hooper
Rob HooperADI
The highest standard possible for not just vehicle leasing, but support and assistance throughout the whole profession. There's a reason these guys have so many glowing reviews, nothing is too much for them and the personal touch through a service like this goes a long way. I can honestly say my business wouldn't be where it is if it wasn't for the ruthless efficiency of the team at ADINDI. Thank you again for all your hard work and dedication ❤️🚗😎
Mike Fowler
Mike FowlerADI
Highly recommend, I’ve been an adi for 16 years and always worked under a franchise with the dream of going independent but always felt nervous about it. After speaking to Tina she convinced me to take that step and ordered a car and everything else I would need and gave me some really good advice which has doubled the amount of hours I usually do.
Wayne Dyment
Wayne DymentADI
The service this company gives is far above what you would expect they go all out to help you I’ve never known a company like it ,and I’ve used a few they treat you like family and honestly they go out there way to help you definitely will use again thanks guys your great .
Paul Clark ADI
Paul Clark ADILowfell Driver Training
It is hard to describe how good the service is from ADINDI! Tina and her team are absolutely outstanding. They have sorted everything for me and honestly made the whole process of going INDI staggeringly easy! You will not find better. I have met them twice and they feel like friends I have had for years. I couldn't be happier! You will not go wrong getting Tina and her team working with you. The best in the business and I hope to be part of this for many years!
Chris Makka Mackay ADI
Chris Makka Mackay ADIInfinity Driver Training
Absolutely amazing. I had such a tough time looking for a car and insurance and they couldn’t of been more helpful. Everything from customer service to product quality. They went the extra mile for me and make me feel like a truly valued customer.
Max Osborne ADI
Max Osborne ADI
Absolutely outstanding service. I first called adindi on the 27th December in very urgent need of a car and after a very quick service I was driving away on the 3rd January. Excellent service for a new customer, especially at such a hectic time of year. Everyone has been lovely and I'm so glad I made that call!
Evon Donnelly ADI
Evon Donnelly ADI
Tina and her team in Adindi are amazing Starting from day 1 when I passed my part 3 till now, when iIam a fully qualified trainer she gave me priceless advice. Leasing with them is like so easy compared to everyone else outside in. the market The way they treat you and take care of you is like none other than a family member. Any problem for you is no problem for Tina to take care of it !!!! Thankyou !!!!
Hasan Qureshi ADI
Hasan Qureshi ADIDive with HQ
I will have no hesitation in recommending Adindi to anyone who, like me wants to go independent. I was a franchisee of one of the big driving schools. I was a bit nervous to start with about going alone but after talking to Tina, I felt like I was making the right decision. They are at the end of a phone or email and always get back to me really quickly. nothing ever seems like too much trouble either. I ordered the car during lock down but they suggested that I don't take delivery of it until just before we can go back to work so that I wasn't having to pay for the car before I went back to work. Most companies would of just taken my money at that point but not this company...I really feel that they care. They've sorted the design of my logo, the livery of the car, the roof box and even sorted the business cards out! Every step of the way making sure I was happy with everything. Every member of that team that I've spoken to have been really friendly and efficient. 5* Service
Amy Harrison
Amy Harrison ADI
I have been an ADI for over 20 years, been with ADINDI for 8 years, These guys are the best, if your not on board then get on board. There bespoke business is 100% committed to your business, helping and advising it to grow. I love there traditional values, The customer comes first.
Mark Cowdell
Mark CowdellADI
In a time of urgent need, I knew Tina and her team would come across. I just did not expect such superior service with such short notice. I called Tina about the possibility of leasing a car for a week and within hours everything was sorted. So pleased with the service supplied I have now taken the car on full lease. Cannot praise Tina and her team enough, ultimate professionals not only offering the best service BUT going that extra mile to make sure the customer is always happy, and turning a crisis into enjoyable event which turned out not to be a crisis thanks to ADINDI. Thank you Tina, Bill Murray-Rhoades, A-Roads Driving.
Bill Murray-Rhoades
Bill Murray-RhoadesADI
From the moment I initially called on an fact finding mission, Marion and Tina have been outstanding and nothing has been to much. I ordered my car in December but due to Covid restrictions we were unable to work on my delivery day, so with out any hesitation delivery was delayed without charge. I have now received my car, and I thoroughly happy with it and the service I have received so far. Information, communication, efficiency and available products are all excellent. I will definitely be recommending Adindi to anyone wanting a vehicle or stationary. A massive thank you again guys for your help.
Craig Owen
Craig Owen ADI
Wow what an amazing bunch of people. From the minute i got in touch with them they have been amazing. Really looked after me through this covid situation. They will do anything to help you with needs. Big shout out to Tina for putting up with myself and all the changes ive made with cars 😁 wouldnt look anywhere else for a car. Thanks everyone!!!
Adam Slater-Cook
Adam Slater-CookADI
What can I say about this company and the team behind the scenes that hasn't already been said? Been with this amazing company for just under a year. Joined after 1st lock down after being franchise of 2 big companies and can honestly say its been best bussiness decision to go in dependant. Nothing is to much trouble for any of the team and make you feel like friend/family. All through the current situation the team have been amazing. Honestly guys keep up the fantastic work keep doing what your doing and most importantly carry on being amazing ( and slightly crazy 😂) I honestly can't recommend you guys highly enough and everything has already been said about your AMAZING company x Stay safe
Estelle Sindall
Estelle SindallADI
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